What’s Your Brand?

What is the perception your community has about your school? 

The Brand that your school owns will promote the communities’ perception–Good AND Bad!

I have learned over the years to ask the following questions:

1. What discussions has our staff had lately about what we want the community to be aware of regarding our school?

2. What do we want parents and students to think about our school?

3. Is our “Brand” attractive, inviting, inclusive to our community? 

The following are just a few ways to create a powerful Brand for your school:

  • Use the website and all social media to the max!
  • Use newsletters and weekly blogs to your community.
  • Be visible/involved in your school and community.
  • Buy newspaper ads (if necessary) for school promotions.
  • Create “school update” radio spots on local stations.
  • Is our receptionist going the extra mile with kindness when greeting visitors?
  • Is our auto caller system pleasant and positive?
  • Will I get a machine or a real person when I call the school? Is the greeting always positive and cheerful?
The benefits of a Positive Brand for your school is enormous!
Make your school a super positive place to be and communicate your “Brand” to the public daily!
Please share ways your school demonstrates a positive Brand!

21st Century Learning

What is 21st Century Learning? It’s bold. It breaks the mold and it is learning that is flexible, creative, rigorous and complex. The 21st century was ushered in by a dramatic technological revolution. This revolution is having a dramatic impact on teaching and learning. One of our many challenges as educational leaders is “How do we make the paradigm shift to 21st Century education”.

Our kindergartners will be retiring in the year 2069. We do not know what the world will look like in five years, much less 60 years, AND we are charged with preparing our students for that world.images

21st Century curriculum is interdisciplinary, integrated, project-based, standards based and more. The author, Tony Wagner, sums it up in his book, The Global Achievement Gap, by summarizing seven survival skills our students will need to succeed:

  • Critical Thinking and Problem Solving
  • Collaboration across Networks and Leading by Influence
  • Agility and Adaptability
  • Initiative and Entrepreneurialism
  • Effective Oral and Written Communication
  • Accessing and Analyzing Information
  • Creativity and Imagination

Students must be able to research, analyze, synthesize, critique, evaluate and create new knowledge. There is no “one size fits all” blueprint. Each school must be designed with the students and the goals of the school and community in mind. There should also be full access to technology. Various labs and learning centers should be set up around the campus. The curriculum is not text book driven. Text books, if available, are just another resource. Assessment moves from regurgitation of memorized facts to demonstration of understanding through application in a variety of contexts. Real-world audiences are an important part of the assessment process, as is self-assessment.

How is your school adapting to 21st Century Teaching and Learning? Please let me know.